I received an interesting call from Yahoo Search Marketing to talk about their “Quality Pricing”. What is interesting is they have no idea what kind of leads or revenue i am producing from an ad but yet they are some how Quality pricing the ads i am paying for based on where they come from. To my surprise without the quality pricing over the past week I would have spent more than 698 and some change on top of what my account showed. While I found this interesting, what was more concerning to me is I brought up that I am US target based but yet I still at times get more than 25% from foreign countries. From there the call went south as she doesn’t deal with that and gave me the generic we are working on it. I would think it is MUCH harder to try to guage a quality of source traffic than it is to just block foriegn traffic.

My overall thoughts to Yahoo Search Marketing:

1. Thanks for the courtesy call to let me know I would have spent more had they not introduce this “quality” system.
2. Thanks for the money back over this past month (X,XXX.XX) due to the foreign traffic you are sending me. (I had to file a click fraud report to receive the credit but well worth the time)
3. Common YSM country targeting isn’t that hard other Search Engines do it much better, even some third tier.
4. Get rid of minimum .10 bid some of the traffic isn’t even worth a few pennies let alone 10 cents.
5. Don’t just follow what Google does be proactive and make a HUGE difference in the Search engine world and you will capitalize more searchers.

That’s all i can think of now. What are yall thoughts… what can Yahoo change?