The eBay Gallery attracts attention to your
listings by adding a thumbnail photo next to category listings and
search results pages. EBay claims that on average, Gallery listings
increase final prices by 11 percent.

Bolding your auction titles can draw additional
attention to your listing when it appears in search results. EBay
claims that on average, bolded listings see a 25 percent an increase in
final prices. Highlighting, which adds a colored band to your auction title, can further improve the visibility of your item.

Subtitling your item is a great way to provide
additional information about your items. Because you’re limited to 55
characters in the title of your listing, subtitling is useful for
conveying more about item’s condition, shipping discounts, guarantees,
or anything else that won’t fit in your title.

The Co-op Advertising Program was created to
provide PowerSellers and Trading Assistants with a scalable marketing
tool to promote their eBay businesses. As a co-op participant, eBay
will reimburse a percentage of your print advertising costs each
quarter, from $500 for “Bronze” level members and up to $8,000 for
“Titanium” level members. To participate, you must be a PowerSeller in
good standing and operate an eBay Store or you must be a PowerSeller
and a Trading Assistant.

If you have your own Web site, eBay provides buttons to link directly to your eBay store. It’s a great way to increase traffic to you store, increase page views, and ultimately raise the prices your items sell for.

Finally, there are a variety of reports you can use to hone your
sales practices. EBay produces a merchandising calendar as well as a
“What’s Hot” list, detailing the most popular categories. You can use
sales reports to analyze trends within your eBay Store. Used together,
these reports can give you insight into what consumers are looking for
and help you tailor your offerings to meet demand.